Privacy policy

We are pleased that you are visiting our website. We would like to inform you here which of your personal data we collect when you visit our website and for which purposes it is used.
This data protection declaration applies to the internet offer of BÜTTNER Energie- und Trocknungstechnik GmbH, which is accessible under the domain www.buettner-energy-dryer.com as well as the various subdomains ("our website").

Who is responsible and how do I reach you?

Responsible
for the processing of personal data within the meaning of the EU General Data Protection Regulation (GDPR)
BÜTTNER Energy and Drying Technology GmbH
Siempelkampstr. 75D
47803 Krefeld

Data Protection Officer
The data protection officer
BÜTTNER Energy and Drying Technology GmbH
Siempelkampstr. 75D
47803 Krefeld
E-Mail: datenschutz(at)buettner-energy-dryer.com

What is it about?

This privacy policy meets the legal requirements for transparency in the processing of personal data. This is any information relating to an identified or identifiable natural person. This includes, for example, information such as your name, age, address, telephone number, date of birth, e-mail address, IP address or user behavior when visiting a website. Information for which we cannot (or can only with a disproportionate effort) establish a reference to your person, e.g. by anonymization, is not personal data. The processing of personal data (e.g. collection, retrieval, use, storage or transmission) always requires a legal basis and a defined purpose.
Stored personal data are deleted as soon as the purpose of the processing has been achieved and there are no legitimate grounds for further storage of the data. We will inform you in the individual processing operations about the specific storage periods or criteria for storage. Irrespective of this, we store your personal in individual cases for the assertion, exercise or defense of legal claims and if there are statutory retention obligations.

Who gets the data?

We only disclose your personal data that we process on our website to third parties if this is necessary for the fulfillment of the purposes and is covered by the legal basis in the individual case (e.g. consent or protection of legitimate interests). In addition, we disclose personal data to third parties in individual cases if this serves the assertion, exercise or defense of legal claims. Possible recipients may then be, for example, law enforcement agencies, lawyers, auditors, courts, etc.
Insofar as we use service providers for the operation of our website, who process personal data on our behalf within the scope of commissioned processing pursuant to Art. 28 GDPR, they may be recipients of your personal data. For more information on the use of processors and web services, please refer to the overview of the individual processing operations.

Do you use cookies?

Cookies are small text files that are sent by us to the browser of your end device during your visit to our website and stored there. As an alternative to the use of cookies, information can also be stored in the local storage of your browser. Some functions of our website cannot be offered without the use of cookies or local storage (technically necessary cookies). Other cookies, on the other hand, enable us to perform various analyses, so that we are able, for example, to recognize the browser you are using when you visit our website again and to transmit various information to us (non-essential cookies). With the help of cookies, we can, among other things, make our website more user-friendly and effective for you, for example by tracking your use of our website and determining your preferred settings (e.g. country and language settings). If third parties process information via cookies, they collect the information directly from your browser. Cookies do not cause any damage to your end device. They cannot execute programs or contain viruses.
We provide information about the respective services for which we use cookies in the individual processing operations. You can find detailed information about the cookies used in the cookie settings or in the Consent Manager of this website.

Domain: .buettner-energy-dryer.com
Name: _gcl_au
Description: Used by Google AdSense for experimenting with the efficiency of advertising on websites that use their services
Storage duration: approx. 3 months

Domain: www.buettner-energy-dryer.com
Name: _pk_id.1.8acf
Description: This cookie name is associated with the Piwik open source web analytics platform. It is used to help website owners track visitor behavior and measure website performance. It is a pattern type cookie, where the _pk_id prefix is followed by a short series of numbers and letters, which are assumed to be a reference code for the domain that sets the cookie.
Storage duration: approx. 1 year

Domain: www.buettner-energy-dryer.com
Name: _pk_ses.1.8acf
Description: This cookie name is associated with the Piwik open source web analytics platform. It is used to help website owners track visitor behavior and measure website performance. It is a pattern type cookie, where the _pk_ses prefix is followed by a short series of numbers and letters, which are assumed to be a reference code for the domain that sets the cookie.
Storage duration: 29 minutes

Domain: .doubleclick.net
Name: IDE
Description: This domain is owned by Doubleclick (Google). The main business activity is: Doubleclick is Google's real-time bidding advertising exchange.
Storage duration: approx. 1 year

Domain: .doubleclick.net
Name: test_cookie
Description: This cookie is set by DoubleClick (owned by Google) to determine whether the website visitor's browser supports cookies.
Storage duration: 14 minutes

What are the rights?

Under the conditions of the statutory provisions of the General Data Protection Regulation (GDPR), you have the following rights as a data subject:

Information according to Art. 15 GDPR about the data stored about you in the form of meaningful information about the details of the processing and a copy of your data;
Correction according to Art. 16 GDPR of incorrect or incomplete data stored by us;
Deletion pursuant to Art. 17 GDPR of the data stored by us, insofar as the processing is not necessary for the exercise of the right to freedom of expression and information, for the fulfillment of a legal obligation, for reasons of public interest or for the assertion, exercise or defense of legal claims;
Restriction of processing pursuant to Art. 18 GDPR, insofar as the accuracy of the data is disputed, the processing is unlawful, we no longer need the data and you object to their deletion because you need them for the assertion, exercise or defense of legal claims or you have objected to the processing pursuant to Art. 21 GDPR.
Data portability pursuant to Art. 20 GDPR, insofar as you have provided us with personal data within the scope of consent pursuant to Art. 6 (1) a GDPR or on the basis of a contract pursuant to Art. 6 (1) b GDPR and these have been processed by us with the help of automated processes. You will receive your data in a structured, common and machine-readable format or we will transfer the data directly to another responsible party, insofar as this is technically feasible.
Objection according to Art. 21 GDPR against the processing of your personal data, insofar as this is based on Art. 6 para. 1 lit. e, f GDPR and there are reasons for this that arise from your particular situation or the objection is directed against direct advertising. The right to object does not exist if overriding compelling legitimate grounds for the processing are demonstrated or the processing is carried out for the assertion, exercise or defense of legal claims. Where the right to object does not exist for individual processing operations, this is indicated there.
Revocation according to Art. 7 para. 3 GDPR of your given consent with effect for the future.
Complaint pursuant to Art. 77 GDPR to a supervisory authority if you are of the opinion that the processing of your personal data violates the GDPR. As a rule, you can contact the supervisory authority of your usual place of residence, your place of work or our company headquarters.

How is my data processed in detail?

In the following, we inform you about the individual processing operations, the scope and purpose of the data processing, the legal basis, the obligation to provide your data and the respective storage period. An automated decision in individual cases, including profiling, does not take place.

Provision of the website

Nature and scope of processing
When you call up and use our website, we collect the personal data that your browser automatically transmits to our server. The following information is stored temporarily in a so-called log file:

IP address of the requesting computer
Date and time of access
Name and URL of the retrieved file
Website from which the access is made (referrer URL)
Browser used and, if applicable, the operating system of your computer, as well as the name of your access provider

Our website is not hosted by ourselves, but by a service provider who processes the aforementioned data on our behalf in accordance with Art. 28 GDPR.

Purpose and legal basis
The processing is carried out to protect our overriding legitimate interest to display our website and ensure security and stability on the basis of Art. 6 para. lit. f GDPR. The collection of data and storage in log files is mandatory for the operation of the website. There is no right to object to the processing due to the exception under Art. 21 (1) GDPR. Insofar as the further storage of log files is required by law, the processing is based on Art. 6 para. 1 lit. c GDPR. There is no legal or contractual obligation to provide the data, however, calling up our website is technically not possible without providing the data.

Storage duration
The aforementioned data will be stored for the duration of the website display and for technical reasons beyond that for a maximum of 14 days.

Contact form

Nature and scope of processing
On our website we offer you to contact us via a provided form. The information collected via mandatory fields is necessary to process the request. Furthermore, you can voluntarily provide additional information that is necessary from your point of view for processing the contact request.
When using the contact form, your personal data will not be passed on to third parties.

Purpose and legal basis
The processing of your data by using our contact form is carried out for the purpose of communication and processing of your request on the basis of your consent pursuant to Art. 6 para. 1 lit. a GDPR. Insofar as your inquiry relates to an existing contractual relationship with us, the processing is carried out for the purpose of fulfilling the contract on the basis of Art. 6 para. 1 lit. b GDPR. There is no legal or contractual obligation to provide your data, but the processing of your request is not possible without providing the information of the mandatory fields. Insofar as you do not wish to provide this data, please contact us by other means.

Storage duration
If you use the contact form on the basis of your consent, we store the collected data of each request for a period of three years, starting with the completion of your request or until you revoke your consent.
If you use the contact form in the context of a contractual relationship, we store the collected data of each request for a period of 6 years from the end of the contractual relationship.

Nature and scope of processing
If you register on our website to receive our newsletter, we collect your e-mail address and your name and store this information together with the date of registration and your IP address. You will then receive an e-mail in which you must confirm your registration for the newsletter (double opt-in). If you do not confirm the registration within 12 hours, it will automatically expire and the data will not be processed for the newsletter mailing.
To send the newsletter, we use a shipping service provider that processes your personal data on our behalf in accordance with Art. 28 GDPR. Your data will not be passed on to third parties.

Purpose and legal basis
We process your data for the purpose of sending the newsletter based on your consent pursuant to Art. 6 para. 1 lit. a GDPR. By unsubscribing from the newsletter, you can declare your revocation at any time with effect for the future pursuant to Art. 7 (3) GDPR. There is no legal or contractual obligation to provide your data, but sending the newsletter is not possible without the provision of your data.

Storage duration
After registration for the newsletter, we store the data for a maximum of 12 hours until the confirmation of the registration. After successful confirmation, we store your data until revocation of your consent (unsubscription from the newsletter) and for technical reasons beyond that for a maximum of 7 days.

Presence on social media platforms

We maintain so-called fan pages or accounts or channels on the networks mentioned below in order to provide you with information and offers also within social networks and to offer you further ways to contact us and to inform yourself about our offers. In the following, we inform you about which data we or the respective social network process from you in connection with the call and use of our fan pages/accounts.

Data we process from you
If you wish to contact us via messenger or direct message via the respective social network, we generally process your user name via which you contact us and, if necessary, store other data provided by you insofar as this is required to process/respond to your request.
The legal basis is Art. 6 para. 1 sentence 1 f) GDPR (processing is necessary to protect the legitimate interests of the controller).

(Static) usage data that we receive from the social networks
We receive automated statistics regarding our accounts via Insights functionalities. The statistics include, among other things, the total number of page views, likes, page activity and post interactions, reach, video views, and the percentage of men/women among our fans/followers.
The statistics only contain aggregated data that cannot be related to individual persons. You are not identifiable to us through this.

What data the social networks process from you
In order to view the content of our fan pages or accounts, you do not have to be a member of the respective social network and, in this respect, no user account for the respective social network is required.
Please note, however, that the social networks also collect and store data from website visitors without a user account when the respective social network is called up (e.g. technical data in order to be able to display the website to you) and use cookies and similar technologies, over which we have no control. Details on this can be found in the privacy policy of the respective social network (see the corresponding links above)
Insofar as you wish to interact with the content on our fan pages/accounts, e.g. comment on, share or like our postings/contributions and/or contact us via messenger functions, prior registration with the respective social network and the provision of personal data is required.
We have no influence on the data processing by the social networks within the scope of their use by you. To our knowledge, your data is stored and processed in particular in connection with the provision of the services of the respective social network, as well as for the analysis of user behavior (using cookies, pixels/web beacons and similar technologies), on the basis of which advertising based on your interests is played both within and outside the respective social network. It cannot be ruled out that your data will be stored by the social networks outside the EU/EEA and passed on to third parties.
Information on, among other things, the exact scope and purposes of the processing of your personal data, the storage period/deletion as well as guidelines on the use of cookies and similar technologies in the context of registration and use of the social networks can be found in the privacy policy/cookie policy of the social networks. There you will also find information on your rights and objection options.

Instagram page

When you visit our Instagram page, Instagram (Meta) collects, among other things, your IP address and other information that is present in the form of cookies on your PC. This information is used to provide us, as the operator of the Instagram pages, with statistical information about the use of the Instagram page. Instagram provides more detailed information on this under the following link (Note: clicking on the following link will take you to the website of the social network Facebook, also part of the Meta Group. However, the information provided via the link applies equally to the social network Instagram): https://facebook.com/help/pages/insights
It is not possible for us to draw conclusions about individual users by means of the statistical information transmitted. We only use this information to respond to the interests of our users and to continuously improve our online presence and ensure its quality.
We collect your data via our fan page only to realize a possible provision for communication and interaction with us. This collection usually includes your name, message content, comment content and the profile information you provide "publicly".
The processing of your personal data for our above-mentioned purposes is based on our legitimate business and communicative interest in offering an information and communication channel pursuant to Art. 6 (1) f) GDPR. If you, as a user, have given your consent to the data processing to the respective provider of the social network, the legal basis of the processing extends to Art. 6 (1) a), Art. 7 GDPR.
Due to the fact that the actual data processing is carried out by the provider of the social network, our access to your data is limited. Only the provider of the social network is authorized to fully access your data. Due to this, only the provider can directly take and implement appropriate measures to fulfill your user rights (information request, deletion request, objection, etc.). The assertion of corresponding rights is therefore most effective directly against the respective provider.
We are jointly responsible with Instagram for the personal content of the fan page. Data subject rights can be asserted with Meta Platforms Ireland Ltd. as well as with us.
The primary responsibility for the processing of Insights Data lies with Instagram under the GDPR and Instagram complies with all obligations under the GDPR with respect to the processing of Insights Data, Meta Platforms Ireland Ltd. provides the essence of the Page Insights Supplement to Data Subjects.
We do not make any decisions regarding the processing of Insights data and storage duration of cookies on user terminals.
For further instructions, please refer directly to Instagram (Supplemental Agreement with Facebook): https://www.facebook.com/legal/terms/page_controller_addendum
For more information on, among other things, the exact scope and purposes of the processing of your personal data, the storage period/deletion, as well as guidelines on the use of cookies and similar technologies in the context of registration and use, please refer to the privacy policy/cookie policy of Instagram (note: clicking on the following link will take you to the website of the social network Facebook): https://help.instagram.com/519522125107875/?helpref=uf_share
This information can also be viewed in the help section of the Instagram website via the following link: https://help.instagram.com/581066165581870

LinkedIn page

LinkedIn is a social network of LinkedIn Inc. based in Sunnyvale, California, USA, which enables the creation of private as well as professional profiles of natural persons and company profiles. Users can maintain their existing contacts and make new ones within the social network. Businesses and other organizations can create profiles that upload photos and other company information to present themselves as employers and hire employees. Other LinkedIn users have access to this information and can write their own articles and share this content with others. The network's focus is on professional exchanges on specialized topics with people who share the same professional interests.
When using or visiting the network, LinkedIn automatically collects data from the users or visitors during the use or visit, for example user name, job title and IP address. This is done with the help of various tracking technologies. LinkedIn provides benefits with information, offers and recommendations based on the data collected in this way, among other things.
We collect your data via our company profile only to realize a possible provision for communication and interaction with us. This collection usually includes your name, message content, comment content and the profile information you provide "publicly".
The processing of your personal data for our above-mentioned purposes is based on our legitimate business and communicative interest in offering an information and communication channel pursuant to Art. 6 para. 1 f GDPR. Should you, as a user, have given your consent to the data processing vis-à-vis the respective provider of the social network, the legal basis of the processing extends to Art. 6 para. 1 a, Art. 7 GDPR.
Due to the fact that the actual data processing is carried out by the provider of the social network, our access to your data is limited. Only the provider of the social network is authorized to fully access your data. Due to this, only the provider can directly take and implement appropriate measures to fulfill your user rights (information request, deletion request, objection, etc.). The assertion of corresponding rights is therefore most effective directly against the respective provider.
We are jointly responsible with LinkedIn for the personal content of our company profile. Data subject rights can be asserted with LinkedIn Inc. as well as with us.
We do not make any decisions regarding the data collected on LinkedIn's site using tracking technologies.
For more information on LinkedIn, visit: https://about.linkedin.com
For more information about privacy at LinkedIn, please visit: https://www.linkedin.com/legal/privacy-policy
Further information on storage duration/deletion as well as guidelines on the use of cookies and similar technologies in the context of registration and use on LinkedIn can be found at: https://de.linkedin.com/legal/cookie-policy?trk=homepage-basic_footer-cookie-policy

XING page

XING is a social network of XING SE based in Hamburg, Germany, which enables the creation of private and professional profiles. Users can maintain their existing contacts and make new ones. Companies can create profiles on which photos and other company information are uploaded. Other XING users have access to this information and can write their own articles and share this content with others.
The focus is on professional exchange on specialist topics with people who have the same professional interests. In addition, XING is frequently used by companies and other organizations to recruit employees and present themselves as an interesting employer.
For more information on XING, please visit: https://corporate.xing.com/de/unternehmen/
Further information on data protection at XING can be found at: https://privacy.xing.com/de/datenschutzerklaerung
We do not collect or process any personal data via our XING company page.

Google APIs

Nature and scope of processing
We use Google APIs from Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, to access additional services and data from Google Ireland Limited. This involves a transfer of your IP address to Google Ireland Limited. Please note that there is a separate section in this privacy policy for each additional service we use from Google Ireland Limited.

Purpose and legal basis
The use of Google APIs is based on our legitimate interests, i.e. interest in optimizing our online offer according to Art. 6 para. 1 lit. f. GDPR.

Storage duration
The concrete storage period of the processed data cannot be influenced by us, but is determined by Google Ireland Limited. Further information can be found in the privacy policy for Google APIs: https://policies.google.com/privacy

Matomo Tag Manager

Nature and scope of processing
We use Matomo Tag Manager to manage website tags through one interface and control the precise integration of services on our website.
This allows us to flexibly integrate additional services to evaluate user access to our website.

Purpose and legal basis
The use of Matomo Tag Manager is based on your consent according to Art. 6 para. 1 lit. a. GDPR and § 25 para. 1 TTDSG .

Storage duration
We store the data for up to 13 months after you have given your consent or, in anonymized or consolidated form, even longer.

Google reCAPTCHA

Nature and scope of processing
We have integrated components of Google reCAPTCHA on our website. Google reCAPTCHA is a service of Google Ireland Limited and enables us to distinguish whether a contact request originates from a natural person or is automated by means of a program. When you access this content, you establish a connection to servers of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, whereby your IP address and possibly browser data such as your user agent are transmitted. Furthermore, Google reCAPTCHA records the user's browsing time and mouse movements in order to distinguish automated requests from human ones. This data is processed exclusively for the purposes mentioned above and to maintain the security and functionality of Google reCAPTCHA.

Purpose and legal basis

The use of Google reCAPTCHA is based on your consent pursuant to Art. 6 para. 1 lit. a. GDPR and § 25 para. 1 TTDSG
We intend to transfer personal data to third countries outside the European Economic Area, in particular the USA. In cases where no adequacy decision of the European Commission exists (e.g. in the USA), we have agreed with the recipients of the data on other appropriate safeguards within the meaning of Art. 44 et seq. GDPR. These are - unless otherwise stated - standard contractual clauses of the EU Commission pursuant to Implementing Decision (EU) 2021/914 of June 4, 2021. You can view a copy of these standard contractual clauses at https://eur-lex.europa.eu/legal-content/DE/TXT/HTML/?uri=CELEX:32021D0914&from=DE.
In addition, before such a third country transfer, we obtain your consent pursuant to Art. 49 (1) sentence 1 lit. a. GDPR, which you provide via the consent in the Consent Manager (or other forms, registrations, etc.). We would like to point out that in the case of third country transfers there may be unknown risks in detail (e.g. data processing by security authorities of the third country, the exact scope and consequences of which for you we do not know, over which we have no influence and of which you may not become aware).

YouTube NoCookie

Nature and scope of processing
We have integrated YouTube NoCookie on our website. YouTube NoCookie is a component of the video platform of YouTube, LLC, on which users can upload content, share it over the Internet and receive detailed statistics.
YouTube NoCookie allows us to integrate content from the platform into our website.
YouTube NoCookie uses cookies and other browser technologies to analyze user behavior, recognize users, and create user profiles. This information is used, among other things, to analyze the activity of the content listened to and to generate reports. If a user is registered with YouTube, LLC, YouTube NoCookie can associate the videos played with the profile.
When you access this content, you connect to servers of YouTube, LLC, Google Ireland Limited, Gordon House, Barrow Street Dublin 4 Ireland, where your IP address and possibly browser data such as your user agent are transmitted.

Purpose and legal basis
The use of the service is based on your consent pursuant to Art. 6 para. 1 lit. a. GDPR and § 25 para. 1 TTDSG.
We intend to transfer personal data to third countries outside the European Economic Area, in particular the USA. In cases where no adequacy decision of the European Commission exists (e.g. in the USA), we have agreed with the recipients of the data on other appropriate safeguards within the meaning of Art. 44 et seq. GDPR. These are - unless otherwise stated - standard contractual clauses of the EU Commission pursuant to Implementing Decision (EU) 2021/914 of June 4, 2021. You can view a copy of these standard contractual clauses at https://eur-lex.europa.eu/legal-content/DE/TXT/HTML/?uri=CELEX:32021D0914&from=DE.
In addition, before such a third country transfer, we obtain your consent pursuant to Art. 49 (1) sentence 1 lit. a. GDPR, which you provide via the consent in the Consent Manager (or other forms, registrations, etc.). We would like to point out that in the case of third country transfers there may be unknown risks in detail (e.g. data processing by security authorities of the third country, the exact scope and consequences of which for you we do not know, over which we have no influence and of which you may not become aware).

Storage duration
The concrete storage period of the processed data cannot be influenced by us, but is determined by YouTube, LLC. Further information can be found in the privacy policy for YouTube NoCookie: https://policies.google.com/privacy

YouTube video

Nature and scope of processing
We have integrated YouTube Video on our website. YouTube Video is a component of the video platform of YouTube, LLC, where users can upload content, share it over the Internet and receive detailed statistics.
YouTube Video allows us to integrate content from the platform into our website.
YouTube Video uses cookies and other browser technologies to analyze user behavior, recognize users, and create user profiles. This information is used, among other things, to analyze the activity of the content listened to and to generate reports. If a user is registered with YouTube, LLC, YouTube Video can associate the videos played with the profile.
When you access this content, you connect to servers of YouTube, LLC, Google Ireland Limited, Gordon House, Barrow Street Dublin 4 Ireland, where your IP address and possibly browser data such as your user agent are transmitted.

Web and app analytics with Matomo

Nature and scope of processing
We use the open source software tool Matomo (formerly PIWIK) on our website. The software sets a cookie in your browser (for cookies, see already above). If individual pages of our website are called up, the following data is stored:

Two bytes of the IP address of the user's calling system (anonymized IP address).
The accessed web page
The website from which the user has reached the accessed website (referrer)
The subpages that are called from the called web page
The time spent on the website
The frequency of access to the website

Purpose and legal basis

We process your data with the help of the analysis software Matomo for the purpose of evaluating the use of individual components and contents of our website on the basis of your consent pursuant to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG.
You give your consent by setting the use of cookies (cookie banner / Consent Manager), with which you can also declare your revocation at any time with effect for the future in accordance with Art. 7 para. 3 GDPR. There is no legal or contractual obligation to provide your data. If you do not give us your consent, a visit to our website is possible without restriction, but not all functions may be fully available.

Storage duration
The specific storage period of the processed data depends on the consent you have given. The storage period is a maximum of 24 months, unless the personal data is anonymized beforehand.

Conset management and preference settings

Nature and scope of processing
We have integrated a CMP on our website. This is a consent solution from elbgraphen GmbH, Van-der-Smissen Straße 4, 22767 Hamburg, Germany, with which consent to store cookies can be obtained and documented. The CMP uses cookies or other web technologies to recognize users and store the consent given or revoked.

Purpose and legal basis
The use of the service is based on obtaining the legally required consent to the use of cookies pursuant to Art. 6 para. 1 lit. c. GDPR.

Storage duration
The concrete storage period of the processed data cannot be influenced by us, but is determined by elbgraphen GmbH. Further information can be found in the privacy policy for Borlabs: https://elbgraphen.de/datenschutz

Google Maps

Nature and scope of processing

We use the map service Google Maps to create directions. Google Maps is a service of Google Ireland Limited, which displays a map on our website.
When you access this content on our website, you establish a connection to servers of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, whereby your IP address and, if applicable, browser data such as your user agent are transmitted. This data is processed exclusively for the above-mentioned purposes and to maintain the security and functionality of Google Maps.

Purpose and legal basis
The use of the service is based on your consent pursuant to Art. 6 para. 1 lit. a. GDPR and § 25 para. 1 TTDSG.

Google Ads Conversion Tracking

Nature and scope of processing
We have integrated Google Ads on our website. Google Ads is a service provided by Google Ireland Limited to display targeted advertising to users. Google Ads uses cookies and other browser technologies to evaluate user behavior and recognize users.
Google Ads collects information about visitor behavior on various websites. This information is used to optimize the relevance of advertising. Furthermore, Google Ads delivers targeted advertising based on behavioral profiles and geographic location. Your IP address and other identifiers such as your user agent are transmitted to the provider.
If you are registered with a Google Ireland Limited service, Google Ads can associate the visit with your account. Even if you are not registered with Google Ireland Limited or have not logged in, it is possible that the provider will find out and store your IP address and other identification features.
In this case, your data will be passed on to the operator of Google Ads, Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Purpose and legal basis
The use of Google Ads is based on your consent pursuant to Art. 6 para. 1 lit. a. GDPR and § 25 para. 1 TTDSG.
We intend to transfer personal data to third countries outside the European Economic Area, in particular the USA. In cases where no adequacy decision of the European Commission exists (e.g. in the USA), we have agreed with the recipients of the data on other appropriate safeguards within the meaning of Art. 44 et seq. GDPR. These are - unless otherwise stated - standard contractual clauses of the EU Commission pursuant to Implementing Decision (EU) 2021/914 of June 4, 2021. You can view a copy of these standard contractual clauses at https://eur-lex.europa.eu/legal-content/DE/TXT/HTML/?uri=CELEX:32021D0914&from=DE.
In addition, before such a third country transfer, we obtain your consent pursuant to Art. 49 (1) sentence 1 lit. a. GDPR, which you provide via the consent in the Consent Manager (or other forms, registrations, etc.). We would like to point out that in the case of third country transfers there may be unknown risks in detail (e.g. data processing by security authorities of the third country, the exact scope and consequences of which for you we do not know, over which we have no influence and of which you may not become aware).